IMRID on www.direct.gov.uk
About this cookie:
Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked.
There is no specific information about how this cookie is used on this site. If you own this website, or have any information about how this cookie is used on this site, please get in touch.
Related general information about IMRID:
These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.More about cookie classifications.
First Party Cookies
One of the key attributes of a cookie is its 'Host' - this is the domain name of the site that ultimately sets the cookie. Only the host domain can retrieve and read the contents of the cookie once it has been set.
If the host name is the same as the domain in the browser address bar when it is set or retrieved, then it is a First Party Cookie.
First party cookies are only set or retrieved by the website while you are visiting it, so they cannot normally be used to track activity or pass data from one site to another.
However the owner of that website can still collect data through their cookies and use that to change how the website appears to the user, or the information it displays.
Most desktop browsers allow you to see a list of the cookies that have been set – and they will normally be listed by the host domain value.
Session Cookies are only stored temporarily in the browser's memory, and are destroyed when it is closed down, although they will survive navigating away from the website they came from.
If you have to login to a website every time you open your browser and visit it - then it is using a session cookie to store your login credentials.
Many websites use session cookies for essential site functions, and to make sure pages are sent to the browser as quickly and efficiently as possible.
- This is a first party session cookie
- ICC category: Targeting/Advertising
- Website: www.direct.gov.uk See all cookies on this website
- Host: .www.direct.gov.uk
- Life Span (days): 0
- Path: /
- HTTPOnly cookie? No
- Secure cookie? No