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Persistent cookies are also used to track visitor behaviour as you move around a site, and this data is used to try and understand what people do and don't like about a site so it can be improved. This practice is known as Web Analytics. Since Google started providing its own analytics technology free of charge to website owners, almost all websites use some form of it - although there are also paid-for services available to rival Google's.
Analytics cookies are probably the most common form of persistent cookies in use today.
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- This is a first party persistent cookie
- ICC category: Targeting/Advertising
- Website: www.driving.co.uk See all cookies on this website
- Host: .driving.co.uk
- Life Span (days): 0
- Path: /
- HTTPOnly cookie? No
- Secure cookie? No