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This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie determines new sessions and visits and expires after 30 minutes. The cookie is updated every time data is sent to Google Analytics. Any activity by a user within the 30 minute life span will count as a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit, but a returning visitor.
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Related general information about __utmb:
We don’t have enough information about this cookie or the website hosting it to be able to assign it to a category at this time. However, we are constantly updating our knowledge base, so do check back if you need to know more. If it is urgent then get in touch and maybe we can look into it for you.More about cookie classifications.
Third Party Cookies
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